Princess Cruises Adds Luna Malvada Tequila as an Ultra-Premium offering on Cruises

March 14, 2013


PRINCESS CRUISES ADDS LUNA MALVADA TEQUILA AS AN ULTRA-PREMIUM OFFERING
ON CRUISES TO MEXICO AND HAWAII


March 13th, 2013 - Evil Moon Spirits, LLC, creator of award-winning and world-class Luna Malvada
Ultra-Premium Tequila, has reached an agreement with Princess Cruises for Los Angeles-based
departures to both Mexico and Hawaii beginning in September, 2013. Luna Malvada will be added to
onboard bars and restaurants as well as the ship’s Duty-Free shops for both the Golden Princess and the
Sapphire Princess.

Luna Malvada President Andrew Rose says the sale was surprisingly easy. “Once the Executives with
Princess Cruises tried Luna Malvada, they immediately began making plans to include it in their
portfolio. There was no sales pitch or hard sell necessary. They tried it and that was all it took. They
pride themselves in providing their passengers with the highest quality products and they felt Luna
Malvada was just that. In addition, the exposure for Luna Malvada is incredible in not only being
carried by a cruise line just two years’ released, but also being exposed to thousands of new potential
Luna Malvada fans every week.” Luna Malvada Representatives will conduct onboard tastings and
seminars to let passengers know what “world class” truly is.

Golden Princess is a Grand-class cruise ship that entered service in 2001. She is the sister ship of
Grand Princess and Star Princess. She measures 109,000 gross tons and carries 2,600 passengers
(double occupancy) plus 1,100 crew members.

Sapphire Princess is the sixth Gem-class ship built by Princess and entered service in 2004 as the twin
sister ship of Diamond Princess. She is one of the world's largest cruise ships at 116,000 gross tons,
with a capacity of approximately 2,670 passengers and 1,100 crew members.

Princess Cruises is a British-American owned cruise line, based in Santa Clarita, California. Previously
a subsidiary of P&O Princess Cruises, the company is now one of ten cruise ship brands operated by
Carnival Corporation and accounts for approximately 19% share of its revenue. Being based in
America, executive control of Princess Cruises was transferred to Carnival Corporation's American
division following the merger between Carnival and P&O Princess in 2002.


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